Lee profile 1c83765f0763fceabe4ebe6eb061bf5a63ee4b291d52b454b10191563f1868d9

Hi I’m Lee Nazari, founder and CEO of SWOOPE & SWOOPOS.

Born just outside Birmingham in the UK, I have lived and breathed the retail and hospitality industry since the age of 12.

My father moved to the UK from Iran in the late 70s, without speaking a word of English. He worked his way up from pot-wash to business owner and at the age of 12 I started helping in his restaurants at the weekends.

From running multiple leisure venues I made the jump into the financial sector and spent several years at Morgan & Stanley. Following this, I moved into daily deals and worked alongside global brands like Groupon, Living Social and Wowcher. Most recently I worked as a consultant for a mobile wallet technology firm.

This breadth of experience has given me unique insight into business, sales, customer service, ecommerce, mobile payment, deals, loyalty, big data, beacon marketing… the list goes on. All of these things have huge potential but they are complex, disparate and inaccessible.

So I, along with my fantastic and ever growing team, have built an easy-to-use, all in one system. SWOOPOS and SWOOPE enable customers and businesses to communicate in a more meaningful way – empowering business owners and revolutionising the customer experience.


Lee 8556982cc6651a54672693abcc31c30fcb2bd73a4350d9d5543874da2395d381

Lee Nazari

The one with no off switch
Harry b0afbb099c331568a23403b19c5fe9dcbb9bfcee07aa84f8cc7041a95c79f7a4

Harry Tawana

Financial Director/Investor
The one with A++++ Maths GCSE
Neil 018ba4fb09c4a36fbc3a0bc1bc2a70df5f16344f5ff965a3a31c3bd41450aa63

Neil Pymer

Creative Director
Mesut Ozil’s better looking twin
Amy 0c71b83454a0441708f7631829606e16f7f5caf4aad1f468acee5ee47cad1162

Amy Williams

Brand & Marketing Manager
The lanky one
Michael e8717a2b8d85c9c6b6d32ad740671064c728a5ac87321e5946134f6988276ba8

Michael Wharton

Sales Executive
The young gun
Designer 360afe61369ee616552f906a74658c64d08ae8525eff599d9d540e44e7911b53

Umer Mushtaq

Graphic Designer
The design ninja
Mansi pic 5089bd4a837aea7244ae5cda2e1b1a339ec8aee3ab704c571a54334b248da3d6


Vinshi pic 9bcf0f1afb379ec23a6ab1bedc5649db80e66ba66158bdaea648645147060da3

Vinshi Gupta

Rajender pic 8282ff89f07c810840acc02127c0d5095bbd6be29a017f765c17ef56741e9315


Vikalp pic e4bb0e42348e19680d690d663f4b799a35741bd871c7b1fc7cd62135dac1a9ce

Vikalp Saxena

Neet pic 43a86874f355c6977847f439f9c4e2092f4246a0cb4fc10501edb93508c0ff2b

Neetu Rana

Suruchi pic a60ab15e6dc3be1adcc2dbe7489539fd780864982bd9dd90fbdc3fea68233d50

Suruchi Dhiman

Anand pic 2de88a3770560e67e7c39d6c9171a3a25b852774579a522a7186be2bf470f81c

Anand Kumar