Lee profile 1c83765f0763fceabe4ebe6eb061bf5a63ee4b291d52b454b10191563f1868d9

Hi I’m Lee Nazari, founder and CEO of SWOOPE & SWOOPOS.

Born just outside Birmingham in the UK, I have lived and breathed the retail and hospitality industry since the age of 12.

My father moved to the UK from Iran in the late 70s, without speaking a word of English. He worked his way up from pot-wash to business owner and at the age of 12 I started helping in his restaurants at the weekends.

From running multiple leisure venues I made the jump into the financial sector and spent several years at Morgan & Stanley. Following this, I moved into daily deals and worked alongside global brands like Groupon, Living Social and Wowcher. Most recently I worked as a consultant for a mobile wallet technology firm.

This breadth of experience has given me unique insight into business, sales, customer service, ecommerce, mobile payment, deals, loyalty, big data, beacon marketing… the list goes on. All of these things have huge potential but they are complex, disparate and inaccessible.

So I, along with my fantastic and ever growing team, have built an easy-to-use, all in one system. SWOOPOS and SWOOPE enable customers and businesses to communicate in a more meaningful way – empowering business owners and revolutionising the customer experience.


Lee 8556982cc6651a54672693abcc31c30fcb2bd73a4350d9d5543874da2395d381

Lee Nazari

The one with no off switch
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Raja Singh

Sales Director
The big heart
Harry b0afbb099c331568a23403b19c5fe9dcbb9bfcee07aa84f8cc7041a95c79f7a4

Harry Tawana

Financial Director/Investor
The one with A++++ Maths GCSE
Neil 018ba4fb09c4a36fbc3a0bc1bc2a70df5f16344f5ff965a3a31c3bd41450aa63

Neil Pymer

Creative Director
Mesut Ozil’s better looking twin
Amy 0c71b83454a0441708f7631829606e16f7f5caf4aad1f468acee5ee47cad1162

Amy Williams

Brand & Marketing Manager
The lanky one
Michael e8717a2b8d85c9c6b6d32ad740671064c728a5ac87321e5946134f6988276ba8

Michael Wharton

Sales Executive
The young gun
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Raj Narayan

Dev Team Project Manager
The whip cracker
Designer 360afe61369ee616552f906a74658c64d08ae8525eff599d9d540e44e7911b53

Umer Mushtaq

Graphic Designer
The design ninja
Hashim 663c0aa31cd11f24e062a5706d7de3485a2f21937a50c96611b4cf1548c77ecf

Syed Hashim

Dev Team Project Manager
Ruby genius #1
Rahul 1150e97b7e148a0c4ee5f99febf7381cf666426ce7ee813e6fac8423bad63619

Rahul Pakhre

RoR Developer
Ruby genius #2
Pooja 6fdac068ba536b18b18a18a496ec90c85ed383e2e07d41b6a959a13d801e76ec

Pooja Pandey

iOS Developer
The apple of our eye
Ashraf 05edf667297511bb5aefa209c8504202e40069d07e136d2a3a64b45ab8607cc6

Ashraf Mustafa

Dev Team Project Manager
The tech-savvy one